Inter Milan’s team up with content king LeoVegas is no gamble
Inter Milan’s season has surprisingly got off to a stuttering start, yet their devoted fans have already got more than they bargained for this term with the added bonus of LeoVegas.News becoming the Italian Serie A giants’ source for infotainment.
Although the Inter fans must have been as disappointed as their new sponsors, after the Nerazzurri fell 2-1 at home to AS Roma to kick-off bringing onboard Swedish mobile gaming company LeoVegas earlier this month.
The three-year deal, designed to drive growth to Inter’s fan base, began with the defeat to Jose Mourinho’s outfit. Inside the 80,000-capacity San Siro the home fans urged their team to be as dynamic and bright as the LeoVegas adverts that kept flashing on the sideline boards and the giant screen.
Inter revealed in a club statement that they had scored a winner with the deal: “Inter and LeoVegas.News is a combination that was born with the desire to constantly engage the Nerazzurri fan community.
“The Nerazzurri fanbase is constantly growing and LeoVegas.News will be able to further establish itself as a leading entertainment brand in football, thanks to the procurement of digital content with exclusive material and club-related trivia.”
Leovegas is growing its visibility in Europe and have already found their target in top tier football with two proven winners, namely Serie A 2020-21 winners Inter and current EPL champions Manchester City. Their goal is to try to reach a new audience through some of the globe’s most recognised football franchises.
As well as brand awareness at San Siro, the LeoVegas logo will be kitted out at Inter’s Suning Training Centre in Appiano Gentile and appear on the team’s training kit.
Luca Danovaro, Inter’s chief revenue officer, wrote on the club’s official website: “We are very pleased to welcome LeoVegas.News to the Nerazzurri partner family. This new partnership will allow our fans to be even more part of the Inter world.
“Offering exclusive and high quality content to our international fanbase is one of the cornerstones of the growth strategy to increasingly become a global entertainment company. We are happy to have found the same attention and desire for growth in this area also in LeoVegas.”
Indeed LeoVegas not only offers sports betting, it also boasts such products as bingo, casino, live casino and various slots that are highly rated on websites across the world that cover expert slot reviews such as online-slot.co.uk.
Niklas Lindahl, chief marketing officer of LeoVegas.News, enthused:
“Our partnership is based on sharing a cultural approach to digital entertainment that engages and excites Nerazzurri fans and football lovers in general, which can tell interesting anecdotes, stories and curiosities for our users.
“Through the Inter Legends we will be able to retrace the great Nerazzurri history and narrate the crucial points that have made it one of the most important teams on a world scale.”
The gambling company’s long-standing ability to engage won over Inter, who can now inspire their fans off the pitch through content with the overall aim to drive growth within their fanbase.
LeoVegas’ recent deal with Manchester City also includes content marketing, which covers both the men’s and women’s teams.
Their adverts will be displayed this season across their 55,000-capacity Etihad Stadium, with the men’s first team sporting a LeoVegas logo on their training shirt sleeve. The Academy Stadium, home to City’s elite development teams and women’s teams, will also display LeoVegas branding this term.
LeoVegas.News has kicked off with the cream of European football teams in England and Italy, with more top tier sides soon expected to be added.
As content has become increasingly popular, especially with fans of leading clubs across the world who are desperate to catch up with news and results, then LeoVegas could soon become the new favourite team of the hipster football fans and not just with Inter and Manchester City supporters.